Speaker: Dr. Jean-Paul Janssens

Company: FRAMES Formulation Intelligence

Title: How to Deal with Representative Model Formulations in a Fast Moving Consumer Goods Market?

Language: English

Abstract:

The Home Care market is moving faster than several years ago. Drivers such as margin pressure, uncertainty of supply and consumer demands on sustainability, better cost-performance and new formats are the main reasons for the ever-increasing change.
The availability of representative model formulations is a challenge. Existing model formulations are often outdated or biased towards specific raw materials and suppliers. At the same time there is a strong need for companies in the detergent industry to test in market representative model formulations.

FRAMES is a Formulation Intelligence Platform that provides direct access to on-shelf detergent formulations and costs. The platform provides access to Home Care products on-shelf in Europe, North America, Turkey and Japan. FRAMES’ increasing capabilities in website scraping - AI and smart-design database allow faster growth and provide an excellent basis to reveal formulation changes with ingredient detail and frequency.

FRAMES presents a full set of model formulations that are representative for the current market and provides sampling.