Speaker: Céline Levenez-Bougaran, Associate Technical Service & Development Scientist in Personal Care

                Alessandra Marelli, EMEA Regional Marketing Manager – Hair Care

Company: DOW

Title: MaizeCare™ Clarity Polymer : New bio-based and biodegradable high performing fixative polymer for crystal clear hair styling gels

Abstract: Today, hair care consumers are increasingly focused on products which contain natural ingredients without sacrificing performance. Synthetic vinyl polymers such as polyvinylpyrrolidone are polymers providing good hold, are water soluble and enable creating clear formulations but do not exhibit great curl retention performance in high humidity conditions. Regarding naturally-based hair fixative polymers, even if performances are reached for curl retention, they cannot generate clear hair styling formulations. MaizeCare™ Clarity Polymer is a bio-based, biodegradable, cold processable from 100% natural origin (ISO 16128) and ECOCERT certified hair styling polymer obtained from non-GMO corn starch with excellent gel clarity in water-based formulas.