Speaker: Stephanie Neplaz, Global Marketing Innovation Director, Hair Care at Solvay Novecare
Margot Bon, Research & Innovation Project Manager, Hair Care at Solvay Novecare
Company: SOLVAY
Title: New bio-based active ingredient for effective, thermal protection care
Abstract: Discover our new hair active ingredient for thermo-protection, the Polycare® Heat Therapy. It provides discipline to hair, fastens the straightening and provides good conditioning for an easier detangling. Polycare® Heat Therapy keeps hair soft with a nude feel and healthy over repeated use of flat or curl iron, hair dryer, and any other devices using heat. It does not leave hair sticky or oily. By forming an invisible and imperceptible barrier on the hair surface, it helps to maintain hair physical and sensory qualities. This protective layer preserves the water and nutrients that are contained in the hair structures.