S. Hettwer, E. Besic Gyenge, S. Breitenbach, B. Suter, B. Obermayer
Within a very short period of time, wearing a face mask has led women to focus more on the eye area when applying make-up. A survey by the French IFOP showed that 44% of women who regularly used decorative cosmetics no longer put make-up on their lips under the mask. The proportion of women who used make-up daily decreased by half. The trend is now strongly moving towards skin care and wellness at the expense of color cosmetics (Premium Beauty News, July 12, 2020). Surveys in France, Germany and U.K. confirm this.