N. Schiemann, A-S. Gardes
Solid Product Forms as an Emerging Trend.
When we analyse new product launches a significant part is about solid product forms . In this context solid bar formats are the natural place to start. A much more concentrated formulation in terms of ingredients, solid formats can have a lower cost per use than traditional formats, which contain a lot more water, particularly in the haircare and bath or shower categories. Packaging of solid bars can provide further sustainable benefits, using biodegradable cardboard as opposed to the large plastic container required to house liquid shampoo.