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Interview with Dr. Mohammad Baghaei, Cosmetic Scientist, PharmaD, MBA, DBA, President of MECSCC
Dr. Mohammad Baghaei, Cosmetic Scientist, PharmaD, MBA, DBA,
President of MECSCC
Dr. Baghaei, you introduced a new term in cosmetology: Skinvestimalism. What do you mean with this term? What is #Skinvestimalism?
Skinvestimalism combines #Skinvestment and #Skinmalism, involving smart and mindful skincare spending while embracing a minimalist approach. This synergy focuses on optimal results with minimal products, promoting healthy and radiant skin through a streamlined routine.
#Skinvestimalism could encapsulate a mindful approach to skincare that combines smart investment and minimalist principles for a streamlined and effective routine.
When discussing about skinvestimalism, it encompasses the contemporary concerns of humanity related to environmental and sustainability issues. This includes considerations such as energy consumption, air pollution, prioritizing clean energy, advocating for the use of organic and clean beauty products, minimizing the consumption of agricultural pesticides and herbicides, and reducing carbon dioxide production.
What influence could Skinvestimalism have on product development?
Skinvestimalism, a minimalist approach to skincare, could influence product development in several ways. Brands may focus on creating multi-functional products that cater to various skin needs, reducing the number of individual products. Ingredients emphasizing simplicity, effectiveness, and sustainability might gain importance. Customization could become key, allowing users to personalize their skincare routine. Additionally, an emphasis on education and transparency may drive the development of products that align with the principles of Skinvestimalism.
Furthermore, Skinvestimalism might lead to innovations in eco-friendly packaging, promoting sustainability. Product formulations may prioritize natural ingredients and avoid unnecessary additives. Brands could invest in technologies like AI or personalized skincare apps to provide tailored recommendations based on individual needs and preferences. Overall, Skinvestimalism may encourage a shift towards mindful and sustainable practices in the skincare industry, influencing not only product formulations but also marketing strategies and consumer education.
Can you give us an example?
An example of how Skinvestimalism could influence product development is the creation of a multifunctional skincare product, such as a moisturizer with built-in sun protection, anti-aging properties, and hydration benefits. This aligns with the minimalist approach, reducing the need for multiple individual products.
Moreover, the formulation could prioritize natural ingredients, avoiding unnecessary additives. The packaging might be designed to be eco-friendly, supporting sustainability goals. Additionally, a brand could develop a skincare app that provides personalized recommendations based on users' specific skin needs and preferences, promoting a more customized and streamlined approach to skincare.
A skincare brand embracing Skinvestimalism might introduce refillable or recyclable packaging, aligning with sustainability goals. The product could be marketed with an emphasis on simplicity, encouraging consumers to declutter their skincare routines. Educational content on the importance of fewer, high-quality products might accompany the launch, fostering a deeper understanding of the Skinvestimalism philosophy.
Furthermore, the brand could engage in transparency initiatives, providing detailed information about ingredient sourcing, manufacturing processes, and the environmental impact of their products. This holistic approach not only simplifies the skincare routine for consumers but also aligns with the broader principles of mindful consumption and environmental responsibility.
What are the criteria to call a product „skinvestimalistic“?
Defining a product as "skinvestimalistic" typically involves adhering to principles that emphasize simplicity, efficacy, and sustainability in skincare. Here are ten criteria for a product to be considered "skinvestimalistic":
- Multi-functionality: Serving multiple skincare purposes in one product.
- Minimal Ingredients: Containing a concise list of effective and purposeful ingredients.
- Sustainability: Using eco-friendly packaging and prioritizing environmentally conscious practices.
- Customization: Allowing users to personalize their skincare routine based on individual needs.
- Transparency: Providing clear information about ingredients, sourcing, and manufacturing processes.
- Versatility: Adapting to various skin types and concerns without the need for additional products.
- No Unnecessary Additives: Avoiding unnecessary fillers, fragrances, or harsh chemicals.
- Educational Focus: Accompanying the product with educational content about skincare simplicity and effectiveness.
- Refillable or Recyclable Packaging: Supporting sustainable packaging solutions to reduce environmental impact.
- Clinical Backing: Having scientific evidence supporting the product's effectiveness in achieving skincare goals.
Will you create a skinvestimalistic product line
Yes, I am planning to launch a skinvestimalistic product line soon, and I aspire to address the genuine needs of people globally by introducing the inaugural Skinvestimalism brand.
A skinvestimalism brand that offers a simplified and personalized approach to skincare, benefiting individuals by streamlining routines, reducing costs, and promoting environmental sustainability. It encourages education, healthy practices, and mindful consumption, fostering confidence and well-being. The versatile nature of Skinvestimalism makes it adaptable to various skin types and concerns, addressing the diverse needs of individuals.
