Ludwigshafen, Germany | 15 April 2020
Colors & Effects® gives back to the environment while connecting with customers in an authentic way to better understand customer needs.
Colors & Effects® gives back to the environment while connecting with customers in an authentic way to better understand customer needs.
Starting into a new year of apprenticeships in September, 33 young minds begin their professional career at Colors & Effects®, the global pigment business of BASF.
Colors & Effects®, BASF’s brand focusing on the global pigments business, launched a new digital product finder tool that offers customers an integrated user experience for interacting with the brand’s diverse pigment portfolios for the Coatings, Plastics, Printing, Agriculture and Cosmetics markets.
Colors & Effects®, BASF’s brand focused on pigments, demonstrates its commitment to sustainably sourced natural mica flakes to produce natural mica-based effect pigments for the Coatings, Plastics, Printing and Cosmetic industries.