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J. Bode
In the next 24 months, we will experience “seismic changes” and more contradictions in our industries, environment, and customer behavior. We venture into new physical and digital cities, yet we still appreciate the charm of local experiences. We focus on regenerative business and ecosystem models, and yet we generate profit and growth. We serve customers while being customers ourselves in many areas, undergoing an intense transformation in all dimensions. In this process, we must not underestimate our own sometimes contradictory value system as customers. Keyword: Morality.
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DE 
