Illustration of the Impact of Naturalness and Eco-design on the Olfactory Sensoriality of Cosmetic Products

C. Tournier, M. Douguet, R. Le Ponner, O. Varasse

Awareness of our link with nature is increasingly influencing consumer choice, and this is changing the way we approach formulations and markets. This can be seen not only in the food sector, but also in other areas such as perfumery, cosmetics, hygiene and cleaning industry. Many brands have realised this and now favour natural and/or eco-designed formulas. However, formulating such a product can be restrictive and have an impact on sensoriality, particularly on olfactory sensoriality.

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