DE 
Abstract
Housework is much more than “just cleaning”. The way cleaning is done allows conclusions to be drawn about social norms, behavioural patterns, the current emotional state and about the state of society. In this context, the Industrieverband Körperpflege- und Waschmittel e. V. (German Cosmetic, Toiletry, Perfumery and Detergent Association, IKW) commissioned a study from INNOFACT AG that examined the topic of housework from a holistic perspective.
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