Author A. Wilsch-Irrgang
Journal Edition sofw journal 6-2019

Introduction

Consumers expect laundry, care and cleaning products (LCC products) to be safe and effective. Here, the sensory evaluation of a product by the customer is of great importance, because the fragrance very often not only influences the general acceptance of the product, but also has a significant bearing on its perceived performance in washing and cleaning or in laundry care. That is why LCC  products contain perfume, because perfumes play a significant role in commercial success.

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