Author A. Wilsch-Irrgang
Journal Edition sofw journal 6-2019


Consumers expect laundry, care and cleaning products (LCC products) to be safe and effective. Here, the sensory evaluation of a product by the customer is of great importance, because the fragrance very often not only influences the general acceptance of the product, but also has a significant bearing on its perceived performance in washing and cleaning or in laundry care. That is why LCC  products contain perfume, because perfumes play a significant role in commercial success.

Back to top

We use cookies on our website. Some of them are essential for the operation of the site, while others help us to improve this site and the user experience (tracking cookies). You can decide for yourself whether you want to allow cookies or not. Please note that if you reject them, you may not be able to use all the functionalities of the site.