Journal Edition sofw journal 9-2022

Abstract

Today there are many global beauty trends in the market. The beauty industry across the world is developing brands inspired in each own culture for internal consumption while also exporting them globally. The demand for global beauty brands has grown due to globalization and increased interest in foreign travel and culture, and the ‘made in’ stamp carries more meaning than ever before. 

As a part of the KAO Group, the mission of Kao Chemicals Europe is to strive for the wholehearted satisfaction and enrichment of the lives of people globally and to contribute to the sustainability of society. Following our mission, we would like to approach J-Beauty trend to Western lifestyle, providing a Japanese skincare routine with high-quality products in four streamlined steps.

Back to top

We use cookies on our website. Some of them are essential for the operation of the site, while others help us to improve this site and the user experience (tracking cookies). You can decide for yourself whether you want to allow cookies or not. Please note that if you reject them, you may not be able to use all the functionalities of the site.