Abstract

When was the last time you have been kind to the others and to yourself? 

You may think that this is a “rhetorical question”, which can happen on a regular base in life to make people think about their actions. However, in this case, it is not. The question has been placed because there is a marketing study done by Mintel that has identified a new trend, called “circular kindness” which will shape people’s behaviors related to sustainable living. This global survey showed that young adults aged 16-25 (Generation Z) are most concerned about their future with 75% saying that the future is frightening and that humanity is doomed. This generation is forging ahead speaking for the unheard by demonstrating that all people have an individual and collective responsibility towards themselves, others, and the planet. 

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