The pandemic has altered the way consumers care for their homes – they need high-performing products that provide cleanliness, safety and peace of mind as hygiene continues to be of the utmost importance. This year, Dow will utilize best in class virtual tools at the American Cleaning Institute (ACI) Virtual Summit, January 25 – 29, to connect and collaborate with customers, enabling them to experience the latest developments in the home care market and jointly drive innovation.
During the forum, Dow will launch ACUSOL™ Prime 1 Polymer, Dow’s first-of-its-kind multifunctional, biodegradable dispersant. The groundbreaking innovation delivers enhanced performance, superior convenience and safety for people and the environment that is setting a new standard in home care.
“Our team has made industry-leading progress in homecare solutions, and we’re excited to give customers the opportunity to experience our innovative technologies from the comfort of their homes,” says Farooq Alam, Global Strategic Marketing Director, Dow Home Care. “Thanks to our digital expertise, we can take the excellent interactions we usually have in person and transform them into meaningful virtual encounters, where we can collaborate with customers on the future of household care.”
Since the introduction of automatic dishwashing machines over 60 years ago, consumers have demanded high shine performance without compromising on spotting or filming—however, biodegradability typically lacks in these solutions. With ACUSOL™ Prime 1 Polymer, Dow sets the standard for the future of dishwashing on two fronts, unveiling a game-changing dispersant that enables multifunctional high performance while advancing sustainability.
Unlike the current generation of minimally biodegradable dispersants, ACUSOL™ Prime 1 Polymer contains over 30% degradable carbon via OECD 302B protocol. This polymer is Dow’s first multifunctional dispersant on the market, protecting dishes against all major deposits caused by hard water and food residue.
Dow Home Care
Dow Home and Personal Care offers unique, innovative ingredients that empower customers around the world to create products with exceptional performance and exciting benefits that consumers can trust and believe in. Consumers that seek the confidence and comforts of a clean home can see and feel the difference in our products through shiny surfaces, and soft fabrics that look and smell fresh. We leverage our understanding of customer needs, deep market knowledge and technical expertise—combined with one of the broadest portfolios of technologies—to deliver home and personal care solutions with outstanding performance that are safe for people and the planet. We foster these innovations on global and local levels to meet the needs of diverse consumers through business centers, research and development (R&D), manufacturing plants and customer applications centers around the world. Please visit www.dow.com/homecare/homecare for more information.