DE 
Laundry-VR™
The most advanced web digital tool to transform lab washing results into consumer insights and brand associations
New 2024 two unique features:
- quantify consumer's visual experience in diverse scenarios, including not-new white garments with three (3) different dinginess levels and five (5) not-new light-coloured garments.
- statistically compare washing results with two or more relevant discrimination thresholds on cleanliness, whiteness and colour-care performance.
Now, Laundry-VR better represents the sufficient perceivable benefits of diverse consumers in multifarious market scenarios. This approach is the key to evaluating the laundry performance of the new Biomaterials focused on reaching more sustainable goals and minimising the environmental footprint, while maintaining or improving the margins of the formulations. Example images are included at the end of the note.
Laundry-VR has led the digital transformation of R&D-Marketing in the laundry business since 2018. Based on the most advanced knowledge in optical fluorescence spectroscopy, modern colour appearance models, data analysis and visualisation, colour reproduction, and virtual reality on the web, Laundry-VR is replacing outdated and non-consumer-relevant basic colorimetric procedures developed in the previous century (technical stains, laboratory mini-washers, R460, Y value, CIELAB , DeltaE index), as well as inconclusive qualitative tests carried out in homes. More at: https://www.consumertec.com/consumertec_br/laundry_vr_br.html
CONSUMERTEC. 30 years
R&D Company in Consumer Products’ Comparative Testing
Internationally-accredited Technical Competence
Ottawa, CANADA - Quito, ECUADOR
Phone: _+593 9 9949-4412
Phone/Fax: +593 2 205-2232
https://www.consumertec.com
