In the post-pandemic years, savings have become key for the consumer, while performance remains a must-have and sustainability is now an underlying feature of any new product. Repel-O-Tex® soil-release polymers by Syensqo sit perfectly at the intersection of these trends, empowering laundry detergents to deliver enhanced performance, cost-efficiency, and a reduced environmental footprint.

Repel-O-Tex® soil-release polymers form a protective barrier on fabrics during the wash cycle, effectively repelling soil incrustation and preserving the integrity of fibers. This innovative technology not only facilitates easier stain removal in subsequent washes but also prolongs the vibrancy of white fabrics, contributing to a more sustainable and cost-effective laundry routine for consumers.

By harnessing the power of cold water wash with Repel-O-Tex® enhanced detergents, consumers can achieve remarkable energy savings of up to 90%, leading to substantial reductions in carbon emissions associated with laundering activities. Moreover, the gentle nature of cold water wash, coupled with Repel-O-Tex®'s anti-soil incrustation and anti-greying properties, ensures that garments retain their freshness and appearance over an extended lifespan, further bolstering the value proposition for environmentally conscious consumers and brands.

Beyond end-user benefits, Repel-O-Tex® soil-release polymers demonstrate a commitment to environmental stewardship throughout their lifecycle, with readily biodegradable molecules available for both powder (Repel-O-Tex® SRP6) and liquid detergents (Repel-O-Tex® Crystal). This versatility extends to various detergent formats, including tablets and pouches, without compromising ecological integrity. Moreover, for brands prioritizing natural ingredients, Syensqo now offers Repel-O-Tex® Crystal NAT, a formulation derived from natural raw materials with a high naturality index of 73%, while maintaining performance parity with Repel-O-Tex® Crystal.

In conclusion, Repel-O-Tex® soil-release polymers are a perfect example of the intersection of sustainability, performance and cost-in-use effectiveness to serve today’s consumer demands in laundry detergents. By choosing Repel-O-Tex®, brands and consumers alike can embark on a journey toward more efficient, cost-effective, and planet-friendly laundry care practices.

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