Stepan Personal Care launches a modern hair conditioning agent that provides a better story for the consumer, the environment and the formulator.
Understanding the consumers and design accordingly
According to Euromonitor, a majority of Baby Boomers to Generation Z consumers define themselves as green, clean and/or conscious beauty buyers . Over 50% of consumers trust in locally sourced, environmentally friendly and GMO-free products. Almost half of consumers try to have a positive impact on the environment through daily actions.
STEPANQUAT Soleil meets these expectations while delivering better performance with no buildup. It is free from silicones, glycols, preservatives and drying alcohols, writing a better story for the consumer.
STEPANQUAT Soleil writes a better story for the formulator as it is:
- China IECIC listed
- A 100% actives liquid, easy to use, with no special handling requirements
- Versatile for use in multiple formats
STEPANQUAT Soleil in your formulations writes a better story for the environment as it is derived from non GMO sunflower oil. Benefits include:
- Sustainable and renewable feedstock that is locally sourced in Europe, contributing to lower transportation emissions
- Readily biodegradable
- ISO 16128, score:0.88
- Liquid form and cold processable
Stepan Company is a global specialty and intermediate chemical manufacturer that has been serving a broad range of industries for 88 years. Today, Stepan is a $2 billion revenue company and our continued success is driven by the passion and commitment of our 2,200 employees around the world. We are a leading merchant producer of surfactants, which are key ingredients in consumer products such as laundry detergents, hard surface cleaners, disinfectants, shampoos and body wash, as well as customized solutions for the agricultural, oilfield and construction markets. Our Company is a leading supplier of polyurethane polyols used in the thermal insulation market. Stepan also offers high purity esters, fats and oils for the pharmaceutical, medical nutrition and dietary supplement industries.