Givaudan, the global leader in fragrance and beauty, launches ScalpSureTM, its new technology allowing for the creation of fragrances which effectively counteract scalp malodour and provide a delightful, scented experience, validated by both experts and consumers.
With 61% of people across the globe concerned by sweat or scalp malodour(1), ScalpSureTM addresses this multifactorial issue, which can be exacerbated by air pollution, stress and head coverings. As a new addition to Givaudan’s Zap portfolio (our cross categories solutions platform addressing malodour), ScalpSureTM has been researched extensively to answer this prevalent demand.
The development of ScalpSureTM included consumers from the earliest stage of the research. From a headspace analysis of the olfactive challenge directly collected from consumers' hair, Givaudan’s malodour research teams from the Health & Well-being Centre of Excellence, alongside olfactive experts, were able to develop the most realistic scalp malodour model.
With this odour reconstitution serving as an accurate framework from which to develop a solution, Givaudan’s perfumers screened the behaviour of perfumery ingredients and fragrance formulas, to ascertain the best solutions to efficiently counteract the build-up of malodours on the scalp.
Jessica Jiang, Personal Care Senior Creative Fragrance Manager, says: “The highly consumer-centric approach of ScalpSureTM ensures an enhanced understanding of the malodour challenges on the scalp and improved awareness of how best to design solutions. The superior efficiency of ScalpSureTM in counteracting malodour has been demonstrated through a holistic validation methodology composed of olfactive experts, sensory panellists, and consumers themselves, through home-use tests led on a cross-regional level.”
Sophie Rhodes, Personal Care Senior Perfumer, adds: “The challenge in designing an effective Hair Care fragrance is to create a beautiful scent that both delights consumers while simultaneously addressing their concerns. The fragrance should provide an impactful and enjoyable fragrant experience while effectively suppressing scalp malodour. The ScalpSureTM design aid supports perfumers in shaping tailor-made fragrances capable of successfully banishing unwanted smells on the scalp. By combining hedonic and performance criteria, ScalpSure™ fragrance guidelines offer perfumers an innovative tool to ensure consumer satisfaction.” By pushing the boundaries of research in terms of consumers’ needs, Givaudan addresses the issue of scalp malodour through olfactive innovation and by putting consumers at the heart of the solution, aligned with its purpose of creating for happier, healthier lives, with love for nature.
(1) Project Reveal, 2016, % of men and women concerned about malodour in their hair.
Discover the official ScalpSure™ video!
Givaudan is a global leader in Fragrance & Beauty and Taste & Wellbeing. We celebrate the beauty of human experience by creating for happier, healthier lives with love for nature. Together with our customers we deliver food experiences, craft inspired fragrances and develop beauty and wellbeing solutions that make people look and feel good. In 2022, Givaudan employed almost 16,700 people worldwide and achieved CHF 7.1 billion in sales with a free cash flow of 6.7%. With a heritage that stretches back over 250 years, we are committed to driving long-term, purpose-led growth by improving people’s health and happiness and increasing our positive impact on nature. This is Givaudan. Human by nature. Discover more at: www.givaudan.com.
Givaudan Fragrance & Beauty craft inspired fragrances to perfume lives and memories, and develop innovative beauty and wellbeing solutions that make people look and feel good all over the world. Nature is both our responsibility and our most precious muse. We are just as committed to sustainability as we are to creating innovative products that satisfy consumer needs and anticipate their desires. With a collaborative approach that favours co-creation, we have built a diverse portfolio across personal care, fabric care, hygiene, home care, fine fragrances, and beauty, reflecting our multidisciplinary expertise. This is Givaudan. Human by nature. Learn more at www.givaudan.com/fragrance-beauty.