Argenteuil, France | 13 September 2022
Givaudan Active Beauty Launches New Purple 2364, a Vibrant and Sustainable Vegan Pigment for Make-up
For centuries, purple has been valued in different cultures as a colour representing elegance, consciousness and power. Named colour of the year 2022 by Pantone®, purple has earned a place as one of the hottest shades in make-up formulation and among those that go best with all skin tones.