Since 1959, Sinner’s Circle has been describing the influence of chemistry, time, temperature and mechanics on the result of a washing or cleaning process in a qualitative way. With the recent opportunities of digitalization and design of experiment, these variables can now be refined and quantified.
On top of the appliance and the detergent, the digital knowledge about performance as a function of these multiple variables plays an important role. This will enable consumers to tailor and finetune washing and cleaning performance to individual needs and scenarios. These scenarios enable hygienic cleanliness while using resources in an optimal way and ensuring the best level of sustainability.