Abstract

While mounting consumer and regulatory pressures due to changing climates are increasing the importance of sustainable materials and a rise in natural and/or bio-based ingredients in the marketplace, market research has consistently shown that efficacy is top of mind for consumers. Consumers who research ingredients are looking to better understand product effectiveness. Product performance will be key to repeat purchase. Bioengineered ingredients provide a solid narrative tool that can provide consumers improved product performance and a desired sustainability profile. This present article describes how AURIST™ AGC, an award-winning conditioning biopolymer enabled by IFF’s Designed Enzymatic Biopolymer (DEB) technology, can deliver conditioning and sensory modification properties to various product formats, while being bio-based and readily biodegradable.