More and more people consider beauty and care routines as a key to individualization and diversity. BASF is meeting the growing consumer expectation for cosmetic products that reflect the individual needs and nuances of their everyday world with a winning new concept for personalized cosmetics.

Yōkoso “Zenspiration”! Unveiled today, Clariant Active Ingredients’ new formulation concept invites the cosmetics industry to take inspiration from the sophisticated simplicity and science-backed ethos of Japanese beauty (J-Beauty), to support consumers searching for “less is more” through high quality, high-performing care products. 

inovapotek extended its range of services during the current pandemic outbreak in order to help companies manufacturing and distributing the products in highest demand at this moment. 

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